| 4th Quarter 2007 |
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Insight and Information |  |
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This issue of AccuTips is packed with out-of-the-box approaches for finding profitable new customers. Consider these strategies:
Read this month’s feature articles to discover how to tap into these customer acquisition tools!
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AccuTips
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5 Ways to Jump Start Your 2008 CampaignsGet out of your direct marketing “comfort zone” with these fresh data approaches. Now is the time to take advantage of the data services and technologies flooding the marketplace. Read on for 5 must-have direct marketing tools.READ MORE>> |
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Go Vertical: 3 Ways Niche Marketing Can Boost Your BusinessWhether you sell great timeshares, great steaks or great shoes, look to niche markets for fresh business. Your key to capitalizing on this profitable strategy? Find the right niche, send the right message and keep those new customers coming back. Read on to find out how.READ MORE>> |
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“Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force”By Ben McConnell, Jackie Huba and Guy KawasakiWhen customers are truly thrilled about their experience with your product or service, they become outspoken "evangelists" for your company. Savvy marketing professionals are discovering that this group of satisfied believers can be converted into a potent marketing tool to grow their customer universe. READ MORE>> |
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In the news this month:Don’t Believe the Do-Not-Call RumorsThe national Do Not Call list has had to deal with its share of rumors. Consumers and businesses alike have had to discern truth from fiction many times in the years since DNC laws were established.READ MORE>> |
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UPS Announces 2008 Rates;
In November, UPS announced new list rates for 2008, including an average 4.9 percent increase for UPS Ground and Ground Hundredweight shipments and a net average increase of 4.9 percent on all air express and US origin International shipments. |
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20 Billion in 30 Days!This holiday season, the US Postal Service is prepared to deliver 20 billion pieces of mail across the country and around the world, a task that requires more than 200,000 trucks, a 30 percent increase in air cargo transport, 37,000 Post Offices and 700,000 employees.READ MORE>> |
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He Buys, She Shops: Study Reveals Shopping Differences Between GendersRoughly half of all customers experienced problems during their most recent shopping experience, according to “Men Buy, Women Shop,” a study looking at gender differences in the retail shopping experience. Women are more likely to experience problems than men, especially women over the age of 40, according to the annual study, now in its fourth year.READ MORE>> |
