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The Data Management 101 Issue
Walk through a trade show, attend a webinar, or flip through a trade magazine and you'll be certain to see the term "data management." It's applied to everything from list appends to complex analytics—and more and more, it's something every marketer is responsible for, but what does it mean?
Data Management means many things to many people. It’s a term that’s used everywhere from healthcare to government, from computer engineering to the entertainment industry. Ultimately, what it really means—in any industry—is that every business can learn, grow and improve by working to understand its own data.
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What is "Data Management" Anyway? 10 Tips for Building the Perfect In-House Data Solution
So how can you do it better? Or, do it at all? Read on for a primer on managing data like a pro—and increasing your ROI in the process.
Find out how to create a system to make your life easier—and your business more profitable.
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Accountable Marketing: The Economics of Data-Driven Marketing
The search for greater efficiency and the elimination of waste have been the two eternal targets of corporate management. But despite such new ideas as customer relationship management, marketing has been relatively immune to such efforts. But that has changed. Marketers are searching for new metrics and new models for cutting waste and improving efficiency.
That is why Accountable Marketing was written and why it presents a new take on old marketing tricks. The author, a seasoned veteran on the entire spectrum of marketing activities, provides a model based on the most basic and most important management principle: test and measure.
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The Marketing Glossary: Key Terms, Concepts and Applications in Marketing Management, Sales, Advertising, Public Relations, Direct Marketing, Market Research and Sales Promotion
A combination dictionary, encyclopedia, and how-to guide, this handy reference guide comes complete with definitions, formulas, checklists, examples, and applications of key terms in marketing management, direct-marketing, sales promotion, market research and more…
Newly updated as a digital e-book, The Marketing Glossary is an acclaimed reference work whose hardcover edition was published by the American Management Association.
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Industry News
This month’s news includes: DMA Telephone Preference Service (TPS) end in sight, DMA 06 revving up for October, and USPS to take a global view…
DMA's Telephone Preference Service (TPS) to be Discontinued
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