 |
The 7 Essential Elements of a Press Release
Put this information into every press release, and you're guaranteed to give the press what they're looking for.
If you've never written a press release before, it can be intimidating. What should you write? What information does the press really want? How can you compel someone to read your whole release?
View this article 
|
|
Make the News: 10 Tips to Get Your Story Written
Here's a useful checklist of things to keep in mind when you're crafting the perfect press release.
- Three words: make your press release relevant, accurate and intriguing.
- Make sure the information you supply is newsworthy. Why should journalists care about your story? More importantly, why should their readers care?
View this article
|
|
This month: Baby Boomers are the hot new audience to aim for, according to Adrants.com.
From Adrants.com—It looks like all those twenty-something hipster agency creatives might have a tough time identifying with their client's target audiences over the next ten years. Remember those people we called Yuppies? Or baby Boomers? Well, that audience, which owned the 80's with their yellow ties and Wall Street aspirations, is about to boot advertising's fave demographic, 18-49, to also-ran status.
Results released yesterday from Survey Sampling International review of Census data notes 78 million baby boomers will turn 50 over the next ten years, increasing the size of the 50+ demo from 89.3 million in 2006 to 111.3 million in 2016, a 25 percent increase. In contrast, the 18-49 demo, while still larger overall, will see a measly one percent increase in size from 135.1 million in 2006 to 135.9 million in 2016.
View this article
|
|
6 Steps to Free Publicity: "For Corporate Publicists or Solo Professionals
According to recent reviews, this little gem is packed with tips and information - no fluff or fillers. The author gets right to the point: where you need to go, who you need to contact, and how you need to contact them.
Publicity lets the world know who you are, what your company offers, or the urgency of your cause. Whether you want to draw in new business, establish yourself as an expert, or introduce a new concept to the community, free publicity is the cheapest, most credible way to do it. This newly updated edition of a classic guide to obtaining media coverage includes tips for using email and the Web to reach publicity gatekeepers, along with the basics of earning ink or airtime.
View this article
|
|
Legislators Back Public Internet Channel
Honorary Co-chairs Senator John McCain and Senator Barack Obama, announced a campaign to create the nation's first Public Internet Channel.
One Economy, McCain, And Obama, Announce Campaign To Create Public Internet Channel
View this article
|
|
