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Home / Past Issues / November 2006

PAST ISSUE: November 2006

6 BIG Alternative Holidays to Consider

Want a way to make sure your business doesnâ??t get overlooked in the throng of holiday promotions every November and December? Shift your budget to a smaller holiday and make a bigger impact. Consider these fun alternatives.

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From Christmas to Columbus Day:
10 Great Ideas to Maximize your Seasonal Marketing

Nothing drives sales and business relationships like a personal connection, and there is no better time to make that connection than during a holiday. Whether youâ??re promoting during Hanukah or Halloween, weâ??ve got 10 top tips for making sure your holiday marketing pays off.

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Buzzmarketing:
Get People to Talk About Your Stuff

By Mark Hughes
Remember Half.com? Back in the days of the dotcom boom, the discount retail Web site drew headlines when it persuaded the town of Halfway, Oregon, to change its name to Half.com for a year. Now thatâ??s buzz.

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Industry News

This month: The FTC prohibits prerecorded telemarketing; the holidays online and in the retail industry; and the importance of customer reviews.

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