4^th Quarter 2007

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Home / Past Issues / October 2006

PAST ISSUE: October 2006

	Strategic Planning: Checklist Game On! Budgets are due. You're immersed in the next few days and senior management wants you to rationalize the next year. You are charged with delivering a Strategic Plan; not a plan�??not a strategy�?�but a Strategic Plan. Here's what you need to consider before starting the process. View this article
	Three Smart Ways to Jumpstart Your Strategy Strategic planning can be applied to everything from carpooling to multi-media campaigns to telemarketing. If you've been given a marketing challenge, goal or new program and don't know where to start, check out Force Field Analysis, SWOT, and Stakeholder Interviews�??three exercises to help you get a sense of direction. View this article
	Planning Do's and Don'ts You have set strategic goals and identified outcomes. It's time to take action. It's time to plan. Be sure to check off this list before you seal up any implementation plans. View this article
	The Successful Marketing Plan: A Disciplined and Comprehensive Approach (Paperback) Get the scoop on this step-by-step, up-to-date, proven collection of guidelines for creating a dynamic, results-focused marketing plan. View this article
	Industry News DMA06 Coming Soon, Postal Reform Efforts Continue, DM News Reports on BTB Survey View this article




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