 |
6 Hot Data Reseller Tips For Printers
and Other Data Resellers
Do you know the right sales questions to ask when approaching a prospect for the first time? Expand your reseller business to existing customers and tap into new revenue streams with this handy checklist.
View this article  |
|
The 5-Minute Sales Guide for Resellers:
Smart Sales Questions. New Revenues.
More Business.
Every industry has its own lingo?and direct marketing seems to have a more specific language than most. Make sure you've got your definitions straight for these five key direct marketing concepts.
View this article |
|
AccuTips Book Review "The Fundamentals of Business-to-Business Sales & Marketing"
By John Coe
The traditional business-to-business, face-to-face selling (and data reselling) approach has been in decline for a number of years. In its place has risen a new, integrated sales coverage method that incorporates the best practices of direct marketing, database marketing and field sales into a new B2B communication mix that will dramatically improve sales and marketing productivity.
View this article
|
|
Direct Marketers Shape Up for New Postal Rates
With the new Postal Service rates now in effect, direct marketers whose shipments don't conform to the new shape-based standards could be paying double what they should.
View this article |
|
The DMA Predicts Sharp Decrease
in Flat Mail Volumes
The Direct Marketing Association (DMA) expressed its disappointment in late June at the failure of the Governors of the US Postal Service (USPS) to provide relief for the millions of commercial mailers who are being hit with massive, unplanned increases in postage costs.
View this article
|
|
Changing Rules: The Word "Free"
in Email is Making an e-Comeback
Marketers are increasingly bucking conventional wisdom and using the word "free" in e-mail subject lines, and they're doing it with success, said Jay Schwedelson, corporate vice president of Worldata at the Direct Marketing Days in New York conference Thursday.
View this article |
|
New Guidelines for Using Marketing Lists
The Direct Marketing Association reminded its members to follow its guidance regarding the use of marketing data, highlighting that this is even more important when dealing with vulnerable groups or sensitive information.
View this article |
