PAST ISSUE: April 2007

Score Your Data Knowledge: Are You a Data Superhero, Pro or Wannabe?

What you donâ??t know can cost you time, money and sales! Use this assessment to determine your data know-how and learn how others are leveraging multi-source data and maximizing universes to find more sales leads and increase revenue

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Whatâ??s the difference between data hygiene and data consolidation? Are analytics the same thing as appends? This handy table of direct marketing terms and trends will give you easy access to the definitions you need.

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The third edition of this popular marketing bible shows you how to combine database technology with innovative direct marketing methods to first identify, and then profit from your customers' all-important needs, desires, likes, and dislikes.

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The Direct Marketing Association has submitted formal comments to the USPS Governors, asking them to reject the Postal Regulatory Commission's specific recommendations for large rate increases on flat-shaped mail and send them back to the PRC for reconsideration.

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To date in 2007, legislation has been introduced in 12 states that would create state-run do not mail registries. The DMA is actively working with state business groups and communicating with legislators about the importance of direct mail for consumers, businesses and the economy. Read on for a summary of the state bills.

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Demonstrating its commitment to interactive technologies, the DMA has added a special award to its 2007 International ECHO Awards lineup, a Search Marketing Award that will honor the most innovative campaign that employs online search strategies and techniques designed to drive Web traffic, including search engine optimization and pay-per-click advertising.  

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