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Straight Talk on Predictive Modeling (It's not as scary or expensive as you think!)
Back in the day "Predictive Modeling", "Analytics" and "Segmentation" were terms used only in corporate board rooms or repeated frequently by statisticians during long lectures. The term also typically evokes images of thick contracts and high costs. Time to take a fresh look at the power of Predictive Modeling.
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3 Ways to Improve Customer Care through Data Hygiene
In many ways, the rules of creating a great direct marketing program for your customers is a lot like those for any other project: keep things clean and efficient, keep track of the details and do a thorough job. Find out how cleaning, enhancing and filling the gaps in your house file will increase your profitsâ??and keep your customers happy too.
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AccuTips Book Review "Build Your Customer Strategy: A Guide to Creating Profitable Customer Relationships"
By James G. Barnes
Goods and services are no longer enough. Today's customers attach an emotional connection to the products they use and to the businesses at which they shop. Wouldn't you love to have your customers raving about your company or about your product and calling it their own? According to this new book, now you can.
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USPS asks for direct mailer input
USPS Asking Mailers for More Comments Regarding Mailing Standards
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New study on women and direct mail
According to a new study by Baltimore-based Vertis Communications, 85% of women ages 25-44 read printed direct mail marketing pieces, despite the influx of electronically generated advertisements throughout the past decade.
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PRIMIS Announces Re-Branding; Divisions Integrate to Align and Optimize
Chicago, IL. , January 22, 2007 â?? The PRIMIS Marketing Group announced a major re-branding initiative today.
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