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The Essential Direct Marketing Q & A
Can you or someone in your organization answer these five vital data and direct marketing questions? Use our handy list as a guide to your business's marketing strengths and weaknesses.
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Five Must-Know Terms and Trends
Every industry has its own lingoâ??and direct marketing seems to have a more specific language than most. Make sure you've got your definitions straight for these five key direct marketing concepts.
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AccuTips Book Review "Strategic Database Marketing"
By Arthur Middleton Hughes
The third edition of this popular direct marketing tome offers web-focused strategies for turning a company's customer list into its most powerful competitive advantage.
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FTC files to stop sales of pretexted phone records
The Federal Trade Commission has asked a U.S. district court to order a permanent halt to operations that it said deceptively obtained and sold consumers' confidential phone records without their knowledge or consent.
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10 States Have Introduced Bills to Create Do-Not-Mail Lists; Rocky Mountain News Calls Move "Misguided"
Before the creation of the Federal Trade Commission's National Do Not Call Registry, nearly every state had passed legislation to create state-run do-not-call (DNC) lists. Now, a new state-driven political trend is emerging: proposals for do-not-mail (DNM) registries.
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Experian Study Focuses on U.S. Consumer Credit Card Usage
Approximately 14 percent of the US population has more than 10 credit cards, according to the latest National Score Index study by Experian Consumer Direct, the provider of online direct-to-consumer credit reports, scores, and monitoring products.
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PRIMIS Announces Re-Branding; Divisions Integrate to Align and Optimize
The PRIMIS Marketing Group announced a major re-branding initiative this month.
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