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"If I managed your house file..."
PhD analyst, Dr. Kate Webster shares 15+ years of experience. Read on for her recommendations, priorities and advice on how leverage your data to meet your business objectives.
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Affordable and Actionable Modeling:
A 9-Step Checklist to Predictive Modeling Success
Do you want to find out more about your best customers? Do you need a better solution to retain and expand business with your existing customers? Do you want to find new customers who are the best fit for your products and services? Predictive modeling can help you answer these questions and identify your most productive and profitable customers and prospects. Read on to understand more about modeling techniques and processes.
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AccuTips Book Review "Data Mining Cookbook: Modeling Data for Marketing, Risk and Customer Relationship Management"
By Olivia Parr Rud
To compete in todayâ??s environment, business and direct marketing managers need to be able to mine company databases to find new ways to improve customer sales and support. This book/CD-ROM dynamic set provides models of the most commonly asked data mining questions.
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DMA chairman cautions direct marketers and list professionals to comply or face regulation
Marcus Wilhelm, chairman of the DMA and CEO of Bookspan, told list professionals this month that it was important to keep regulators from controlling the direct marketing industry. "Take control and raise the bar," Mr. Wilhelm said. "Show substantial compliance so that the government has no reason to step in and regulate us all out of business."
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New Postal Reform Update From The-DMA.orgâ??Another Rate Case? PRC Chair Says New Case Would Divert Resources from Developing New System, But Potter Says 'Options Open'
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Catalogers consider co-mailing and other strategies for looming postal increase
With paper, postage and shipping costs all steadily inching upwards in recent years, many catalogers have become blasé about â??another price increase.â?? However, next monthâ??s jump in postage costs is so significantâ??anywhere from 20 percent to upwards of 40 percent for catalogersâ??that the industry has been voicing its opposition to Washington in an unprecedented way.
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Direct mail stats and strategies for finding "unaccounted movers"
Every year companies conducting direct mail campaigns lose millions of dollars on what seems to be an uncontrollable problem. Nearly 20 percent of the American public moves to a new address each year and 10 percent to 20 percent of these movers do not notify the U.S. Postal Service of their new address.
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